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Life Ball Poster 2014
by David LaChapelle

David LaChapelle will celebrate beauty at Life Ball 2014

The fight against HIV/AIDS has many faces and many ways of expression – each of them plays an important role in creating awareness and getting in touch with people. Life Ball 2014 will be enriched with some particularly aesthetic and artistic momentum, as world-famous contemporary photographer David LaChapelle joins forces with the pioneering AIDS charity event that will take place on May 31 at City Hall Square in Vienna, Austria.

The Life Ball Poster 2014 by David LaChapelle forms a central part of the creative collaboration and common message. The photographic artwork was mainly inspired by this year’s Life Ball motto “The Garden of Earthly Delights” and Hieronymus Bosch’ utopia of a diverse society, living together passionately and peacefully, as if the Fall of Man had never happened and people had never been expelled from Paradise. David LaChapelle’s interpretation shows the transgender woman and model Carmen Carrera naked in the midst of Bosch’s Garden scenery in both sexes, female and male. “Gender lines are blurred and every person is unique in how they see themselves. For me the body is more than something to be looked at as an object of sexual gratification. The body is a beautiful housing for the soul that we are celebrating in this picture”, David LaChapelle explains.

The claim of the artwork reads “I’M ADAM – I’M EVE – I’M ME” – words that Carmen Carrera identifies with: “Your gender should not matter in your heart or in the way you express your personality. We shouldn’t be afraid to stick to a model, because there are so many types of diverse people on this planet. My message is: beauty has no gender. At the end of the day beauty is beauty”, she says.

The photography in its two versions will be posted in Vienna from May 12, 2014, in cooperation with the advertising company Gewista to herald Life Ball’s message for diversity and to announce David LaChappelle’s exhibition at Galerie Ostlicht “Once in the Garden”, which will run from June 2 until September 14.

Pictures work without a spoken word, but transport messages that are often difficult to explain. David’s picture does not deal with sexuality as one might think at first glance, it’s about identity and expresses that human dignity and tolerance have no limits. We are very honored to be able to transport one of Life Ball’s central issues with these outstanding pictures”, says Gery Keszler, founder of Life Ball.

Despite its appealing character, the artwork actively supports Life Ball’s fight against HIV/AIDS, as it will be auctioned for the good cause during the AIDS Solidarity Gala 2014, which will take at the Hofburg Palace in Vienna place prior to the Life Ball Opening.

But there is even more to come and to expect at Life Ball 2014. David LaChapelle’s handwriting will be visible again through imaginative visuals during the Opening Ceremony at Vienna City Hall Square, where “The Garden of Earthly Delights” will be brought to life and will be perceptible with all senses. To further support Life Ball’s fund-raising for essential AIDS projects, the photographer is going to design a one-of-a-kind car for Audi, one of the main sponsors of the charity event, on a voluntary basis. The unique Audi S1 designed by David LaChapelle will also be auctioned at the AIDS Solidarity Gala.

“I’m very excited about coming to Life Ball for the first time. Lots of my friends are going for years and this is going to be great for me. I’m also excited to be showing my new series in Vienna – Gas Stations and Refineries, which I created last year and which premiered in Paul Kasmin Gallery in January. I hope that I can connect with people and touch them in some way through my images”, says David LaChapelle.