An overview of the Life Ball area on City Hall Square gives the GUIDANCE SYSTEM.

Calls from abroad: +43 316 3133 0347
Calls in Austria: 0800 676 664

The app includes all maps as well as the event program of the City Hall Square and all relevant rooms of the City Hall. Thus, it is possible to locate your position in the City Hall accurate to some meters on all Android smartphones – you may also get directions from your current location to the room you want to go to, even if it is on another floor. On the iPhone, locating works with the help of QR codes, which are displayed clearly visible in every room.

Other features of the Life Ball app:
• direct donation via the T-Mobile text message hotline in just one click
• upload of pictures from the app to the Life Wall on the Ball
• the livestream of the opening ceremony of the Life Ball is available on the app

The Life Ball app is put into practice in cooperation with blockhaus Wien and indoo.rs for iPhone and Android. The Life Ball app will be available from 22nd May, 2013 on the App Store and on Google Play.

Within the 100 pages of the high-quality magazine, you will not only see what to expect on Life Ball 2013, portraits of renowned artists and exclusive interviews with e.g. Bill Clinton or Sir Elton John and other protagonists, but also a fashion editorial by Roberto Cavalli with top model Karolína Kurková and reportages of the AIDS LIFE project trip to South Africa and Uganda.

The magazine will be distributed to all guests of the Life Ball 2013 and is also available exclusively in selected premium stores of the REWE Group, Life Ball partner hotels, boutiques, spas, hot spots of the renowned and scene gastronomy as well as cafés and lounges of the Austrian Airlines.

The Life Ball Limited Edition designed by Roberto Cavalli can be enjoyed for the first time at Life Ball on the Sektbarmeile and on one of the Feststiegen in the Vienna City Hall.

From fall on, you will also be able to purchase it on the market. The net proceedings from its sale go to the Life Ball.

Cavalli’s unconventional style chimes in perfectly with that of the Life Ball MINI: With his creative exterior design featuring iridescent paintwork that shimmers from black to brown depending on where the light comes from, the Italian designer accentuates the dynamically stretched lines of this athletically agile two-door coupé. Roberto Cavalli’s expressive logo adorns the roof of the MINI Paceman, thus appearing to float above the car body.

As a limited edition, the red and white wines, which have been specially bottled for the Life Ball, will be served to the guests of the Life Ball, the AIDS Solidarity Gala as well as other side events. They may be purchased at the five wine-growers’ and at GOMARIN Gourmetmarketing.

The Crystal of Hope Award has been established in 2005 in cooperation with Swarovski – and ever since, the presentation of an outstanding initiative in the response to HIV/AIDS has been the most emotional moment of each Life Ball opening. Ground workers who work in the front line to promote innovative ideas for AIDS research, to improve the lives of people affected or to oppose discrimination and stigmatization have been presented with the award for their special commitment.

At the Life Ball 2013, Hilary Swank will present representatives of “The Girl Effect“ – Lisa T.D. Nguyen from Cambodia, Patricia Suriel from the Dominican Republic, Sulaiman Turay from Cameroon and Sadie St. Denis from Uganda – with the award endowed with EUR 100,000 and sponsored by the company Swarovski.

The Girl Effect – against poverty & HIV in girls
The project focuses on leveraging the potential of adolescent girls to prevent them from becoming the victims of poverty and illness. If you invest in the economic potential of girls by educating them and if you prevent child marriage and teen pregnancy, problems related to HIV/AIDS can be solved and the cycle of poverty can be broken. All donations go into the “Girl Effect Fund”, which distributes the donations equally between 12 girl-focused projects each year that create the global Girl Effect.

For 2013, the Board of AIDS LIFE chose those four projects, which are linked to HIV and AIDS the most:

• One Project in Cambodia, which helps girls escape from sex slavery and provides them with therapy and education.

• A program for the support and training of 100 teenage mothers and for the reduction of sexually transmitted diseases – like AIDS – in Cameroon.

• The MARIPOSA Center for girls in the Dominican Republic, which promotes education and activity of the girls as well as prevention of HIV and AIDS.

• Workshops for girls in Uganda for the reduction of teenage pregnancy and for the health of mothers through information on HIV and AIDS.

Nadja Swarovski, member of the Executive Board, Swarovski Crystal Business: “Swarovski is delighted to help celebrate the 21^st anniversary of Life Ball and to support The Girl Effect, a truly inspirational charity. We hope that the Award will enable The Girl Effect to continue its incredible work empowering girls around the world to change their lives for the better.”

Further information on www.thegirleffect.org or in the video “The clock is ticking“.

The net proceeds of the Red Ribbon Celebration Concert will go to the Clinton Health Access Initiative (CHAI), which is one of the most important global organizations fighting HIV and AIDS and has been a partner of the Life Ball for many years. President Bill Clinton will be present as representative of his organization and will personally address the audience, who help achieve a central goal by attending the concert: to stem the spread of mother-to-child transmission of HIV in Sub-Saharan Africa, one of the regions most affected by the AIDS epidemic worldwide.

„AIDS remains one of the biggest health challenges we have to face worldwide. It is thus important to us personally to take part in the fight of this illness and especially to protect those from an HIV infection who are in greatest need of help: women and children”, is what Anna Netrebko and Erwin Schrott say about their common commitment.

In Uganda, 1.2 million people are HIV-positive and 110,000 HIV-positive women give birth each year. Most of the babies get infected by their mothers before, while or after birth and thus carry the illness on to another generation. In order to prevent this, CHAI introduced a program for the fight against mother-to-child transmission in Uganda in 2008. While in 2007, 30 per cent of all babies got infected by their HIV-positive mothers, this percentage could be reduced to 14 per cent by now, thanks to additional HIV testing, easier access to drugs and intensive counseling on save birth methods. The goal is to reduce this percentage to less than 5 per cent by 2015.

„At our project trip to Uganda this year in March, we could see how effective our partner CHAI’s work is. For many pregnant women who are HIV-positive it is now – for the first time – possible to give birth to health babies and to gain access to vital therapy themselves. However, a lot still needs to be done in order to really reduce the mother-to-child-transmission to zero. Thus, I would like to thank all artists as well as guests of the Red Ribbon Celebration Concert, who enable the Life Ball to give more financial aid in this matter”, says Life Ball organizer Gery Keszler.

The Red Ribbon Celebration Concert is supported by NOVOMATIC for the second time. “Promoting arts in combination with a social issue is a big concern for as a company in the entertainment industry. We regard it as our duty to return a part of our success to society and thus contribute to living together in solidarity. The proceeds of the concert benefit a very important project of the Clinton Health Access Initiative – this is one of NOVOMATIC’s contributions for more social balance in society. Wherever possible, we combine culture with a social concern”, says Franz Wohlfahrt, chief executive officer of NOVOMATIC.

The concert will take place in cooperation with the Burgtheater in Vienna.

Patronage: Elisabeth Himmer-Hirnigel
Direction & Dramaturgy: Alexander Wiegold
Venue and drawings: Falko Herold

FACTS & INFORMATION
“Red Ribbon Celebration Concert – United in difference”
Friday, May 24, 2013, beginning of the concert 8 p.m.
Burgtheater, Universitätsring 2, 1010 Vienna
Admission: EUR 30,- / 50,- / 90,- / 180,- / 250,-
Dress code: elegant evening wear

Tickets are available here:
Central ticket offices of the Austrian Bundestheater, 1010 Vienna, Operngasse 2
Box office at the Burgtheater, 1010 Vienna, Universitätsring 2
Box office at the Volksoper Vienna, 1090 Vienna, Währinger Straße 78
Opening hours: Monday Friday 8 a.m. 6 p.m., Saturday, Sunday, public holidays 9 a.m. 12 noon

Ticket sale on the internet on www.burgtheater.at or directly on www.culturall.com

Telephone ticket sale with credit card: +43 (0)1 513 1 513
For holders of credit cards Monday Sunday 10 a.m. 9 p.m., available worldwide

Presented by

Within the 21st Life Ball and prior to the Opening Show, AIDS LIFE and UNAIDS host an exclusive Gala in the Viennese Hofburg Palace. Its 350 guests can expect a live auction of selected and unique auction items and special musical performances from the Italian star bass-baritone Ildebrando D’Arcangelo with piano accompaniment by Maestro Omer Meir Wellber or the electronic-soul-duo Quadron.

Louis Loures, Deputy Executive Director UNAIDS, and UNAIDS International Goodwill Ambassador Aishwarya Rai Bachchan, President William J. Clinton as representative of his organisation Clinton Health Access Initiative, Sir Elton John, founder of the Elton John AIDS Foundation, will attend the Gala together with other personalities from business, politics, art and culture. The AIDS Solidarity Gala forms an international platform raising awareness for the progress made as well as the remaining global challenges in the fight against AIDS. Presenter of the Gala will be Konstanze Breitebner.

All proceeds from the Gala 2013 will be earmarked for projects in affected areas and will be chosen in cooperation with UNAIDS and the Board of AIDS LIFE.

The auction is carried out by Dorotheum – for participating in the auction on the phone we kindly ask you to place your telephone order on the Dorotheum website.

DATE
Saturday, 25 May 2013

LOCATION
Hofburg Palace
Vienna, Austria

SCHEDULE
04.30 pm Doors open
05:00 pm Cocktail Reception
06:00 pm Gala Dinner with auction and entertainment
09:30 pm Life Ball Opening
11:30 pm Life Ball / Vienna City Hall

DRESS CODE
Elegant evening attire, black tie

INCLUDED SERVICES
• Cocktail Reception
• Exquisite Gala Dinner by Gerstner
• VIP seating for the opening of the Life Ball 2013
• VIP area in the Vienna City Hall during the entire Life Ball 2013

SEAT AND TABLE SALES
(You can make reservations per seat or for a table seating 10 persons)

Per person: EUR 2,500
Complete table booking: EUR 20,000

For all countries of the European Union – outside Austria – applies: according to the European Court of Justice (ECJ) the deductibility as donation depends on the respective national law. We recommend to consult a national tax advisor.

ENQUIRIES AIDS SOLIDARITY GALA 2013
For further information and inquiries please contact:

Mag. Magdalena Schuster
Tel: +43-1-595 5600 – 24
E-Mail: magdalena.schuster@lifeball.org